Peran Big Data dalam Inovasi Bisnis Digital: Pendekatan Tinjauan Literatur Sistematis

Muhammad Fadli; Mugi Prasetio; Ival  Sanjaya; Muhammad  Surono; Mahendra  Dewantoro; Ryan Randy  Suryono

doi:10.58602/jima-ilkom.v4i1.48

Muhammad Fadli Politeknik Negeri Lampung
Mugi Prasetio Universitas Teknokrat Indonesia
Ival Sanjaya Universitas Teknokrat Indonesia
Muhammad Surono Universitas Teknokrat Indonesia
Mahendra Dewantoro Universitas Teknokrat Indonesia
Ryan Randy Suryono Universitas Teknokrat Indonesia

DOI: https://doi.org/10.58602/jima-ilkom.v4i1.48

Keywords: Big Data, Inovasi, Infrastruktur, Bisnis Digital, Era Digital

Abstract

Penelitian ini meninjau bagaimana Big Data berperan dalam inovasi bisnis digital, terutama dalam membantu pengambilan keputusan strategis, memperbaiki efisiensi operasional, serta menciptakan Produk dan layanan digital yang benar-benar pas dengan kebutuhan pengguna. Dengan menggunakan pendekatan tinjauan literatur sistematis, penelitian ini mengidentifikasi manfaat signifikan Big Data, termasuk kemampuannya untuk menyediakan analisis mendalam, memprediksi tren pasar, dan personalisasi layanan pelanggan. Namun, penelitian ini juga mengungkap berbagai tantangan dan kendala dalam implementasi Big Data, seperti keterbatasan infrastruktur teknologi, kualitas data yang rendah, serta isu privasi dan keamanan data. Hasil penelitian menunjukkan bahwa pemanfaatan Big Data yang optimal dapat meningkatkan daya saing bisnis digital, tetapi membutuhkan dukungan infrastruktur yang memadai dan kepatuhan terhadap regulasi yang berlaku. Studi ini berkontribusi pada pengembangan pemahaman tentang bagaimana Big Data dapat diintegrasikan ke dalam strategi inovasi bisnis digital untuk mendorong pertumbuhan dan keberlanjutan bisnis di era digital.

Downloads

Download data is not yet available.

References

B. Maryanto, “Big Data dan Pemanfaatannya Dalam Berbagai Sektor,” Media Inform., vol. 16, no. 2, pp. 14–19, 2017, [Online]. Available: https://jurnal.likmi.ac.id/Jurnal/7_2017/0717_02_BudiMaryanto.pdf

I. A. Diantaa, A. A. Aqhamb, and D. Setiawan, “Penerapan big data untuk mengatur sistem analisis data,” J. Ilm. Tek. Mesin, Elektro Dan Komput., vol. 2, no. 1, pp. 2809–0799, 2022, [Online]. Available: https://ejurnal.stie-trianandra.ac.id/index.php/JURITEK/article/view/271%0Ahttps://ejurnal.stie-trianandra.ac.id/index.php/JURITEK/article/download/271/281

N. Estirawati, “Inovasi Bisnis Di Era Digital : Studi Kasus Implementasi Teknologi Berbasis Digital Pada Aplikasi ‘ Bengkel Go ,’” vol. 3, no. 1, pp. 83–91, 2024.

M. Xu, Y. Zhang, H. Sun, Y. Tang, and J. Li, “How digital transformation enhances corporate innovation performance: The mediating roles of big data capabilities and organizational agility,” Heliyon, vol. 10, no. 14, p. e34905, 2024, doi: 10.1016/j.heliyon.2024.e34905.

U. Sivarajah, S. Kumar, V. Kumar, S. Chatterjee, and J. Li, “A study on big data analytics and innovation: From technological and business cycle perspectives,” Technol. Forecast. Soc. Change, vol. 202, no. February, p. 123328, 2024, doi: 10.1016/j.techfore.2024.123328.

M. S. I. Alshuaibi, A. Alhebri, S. N. Khan, and A. A. Sheikh, “Big data analytics, GHRM practices, and green digital learning paving the way towards green innovation and sustainable firm performance,” J. Open Innov. Technol. Mark. Complex., vol. 10, no. 4, p. 100396, 2024, doi: 10.1016/j.joitmc.2024.100396.

H. Tian, Y. Li, and Y. Zhang, “Digital and intelligent empowerment: Can big data capability drive green process innovation of manufacturing enterprises?,” J. Clean. Prod., vol. 377, no. July 2021, p. 134261, 2022, doi: 10.1016/j.jclepro.2022.134261.

S. Brunswicker, E. Bertino, and S. Matei, “Big Data for Open Digital Innovation - A Research Roadmap,” Big Data Res., vol. 2, no. 2, pp. 53–58, 2015, doi: 10.1016/j.bdr.2015.01.008.

B. (Kevin) Chae, “A General framework for studying the evolution of the digital innovation ecosystem: The case of big data,” Int. J. Inf. Manage., vol. 45, no. October 2018, pp. 83–94, 2019, doi: 10.1016/j.ijinfomgt.2018.10.023.

M. Pedota, “Big data and dynamic capabilities in the digital revolution: The hidden role of source variety,” Res. Policy, vol. 52, no. 7, p. 104812, 2023, doi: 10.1016/j.respol.2023.104812.

R. I. R. Molina, M. J. S. Ruiz, L. C. M. Castro, N. D. L. Raby, S. Hinojoza-Montañez, and M. G. Samper, “Bibliometric behavior of big data and digital marketing as real-time multimedia,” Procedia Comput. Sci., vol. 241, pp. 526–532, 2024, doi: 10.1016/j.procs.2024.08.075.

R. Alonso, R. Locci, and D. Reforgiato Recupero, “Improving digital twin experience through big data, IoT and social analysis: An architecture and a case study,” Heliyon, vol. 10, no. 2, p. e24741, 2024, doi: 10.1016/j.heliyon.2024.e24741.

Z. Sarwar, Z. hong Song, S. T. Ali, M. A. Khan, and F. Ali, “Unveiling the path to innovation: Exploring the roles of big data analytics management capabilities, strategic agility, and strategic alignment,” J. Innov. Knowl., vol. 10, no. 1, p. 100643, 2025, doi: 10.1016/j.jik.2024.100643.

J. Kunecová, A. Bikfalvi, and P. Marques, “Sustainability orientation, industrial big data and product innovation: Evidence from the European manufacturing sector,” Comput. Ind. Eng., vol. 191, no. April, 2024, doi: 10.1016/j.cie.2024.110163.

S. Li, F. Jiao, Y. Zhang, and X. Xu, “Problems and Changes in Digital Libraries in the Age of Big Data From the Perspective of User Services,” J. Acad. Librariansh., vol. 45, no. 1, pp. 22–30, 2019, doi: 10.1016/j.acalib.2018.11.012.

T. Cadden, J. Weerawardena, G. Cao, Y. Duan, and R. McIvor, “Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective,” J. Bus. Res., vol. 168, no. June, p. 114225, 2023, doi: 10.1016/j.jbusres.2023.114225.

M. T. Cuomo, D. Tortora, P. Foroudi, A. Giordano, G. Festa, and G. Metallo, “Digital transformation and tourist experience co-design: Big social data for planning cultural tourism,” Technol. Forecast. Soc. Change, vol. 162, no. October 2020, p. 120345, 2021, doi: 10.1016/j.techfore.2020.120345.

M. L. Khalil, N. A. Aziz, F. Long, and H. Zhang, “What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation,” J. Open Innov. Technol. Mark. Complex., vol. 9, no. 2, p. 100081, 2023, doi: 10.1016/j.joitmc.2023.100081.

H. Taherdoost, “A systematic review of big data innovations in smart grids,” Results Eng., vol. 22, no. April, p. 102132, 2024, doi: 10.1016/j.rineng.2024.102132.

L. Wang, T. R. A. L. Pertheban, T. Li, and L. Zhao, “Application of business intelligence based on big data in E-commerce data evaluation,” Heliyon, vol. 10, no. 21, p. e38768, 2024, doi: 10.1016/j.heliyon.2024.e38768.

N. Feng, S. Tu, and F. Guo, “Big-data analytics capability, value creation process, and collaboration innovation quality in manufacturing enterprises: A knowledge-based view,” Comput. Ind. Eng., vol. 187, no. December 2023, p. 109804, 2024, doi: 10.1016/j.cie.2023.109804.

C. Brewis, S. Dibb, and M. Meadows, “Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms,” Technol. Forecast. Soc. Change, vol. 190, no. February, p. 122402, 2023, doi: 10.1016/j.techfore.2023.122402.

O. Kowalewski, P. Pisany, and E. Ślązak, “Digitalization and data, institutional quality and culture as drivers of technology-based credit providers,” J. Econ. Bus., vol. 121, no. April, 2022, doi: 10.1016/j.jeconbus.2022.106069.

W. Y. C. Wang and Y. Wang, “Analytics in the era of big data: The digital transformations and value creation in industrial marketing,” Ind. Mark. Manag., vol. 86, no. xxxx, pp. 12–15, 2020, doi: 10.1016/j.indmarman.2020.01.005.